Commercial Growth Solutions for Hotels.
You don't have a brand's engine behind you. We build a better one - full distribution, daily revenue management, sales outreach, and reputation management. 21 days from zero to fully bookable.
The Problem
Six challenges every independent hotel faces.
High OTA commissions
15–25% on every booking - whether the room fills Monday or Saturday.
No direct engine
No website, no booking button. Every guest arrives through a channel that charges you.
Thin distribution
3–5 channels live. Your branded competitor is on fourteen.
Flat pricing
Rates set once a week. The market moves while you sleep.
Wrong PMS
Costs you twice - once to buy, again to replace when it doesn't fit.
No commercial team
No revenue manager, no sales rep, no one watching the RFP inbox.
How Atica Helps
Your complete commercial growth engine.
Six pillars that work together - not six separate vendors.
01
Hotel Launch & Onboarding
PMS, OTA, vendor setup, and market manager alignment - done in 21 days.
We handle every setup task from day one: PMS configuration, OTA account creation, market manager introductions, and vendor coordination. Your GM approves each step - we execute. Most properties go fully live in 18–21 days.
02
Revenue Growth
Dynamic pricing, inventory management, and daily rate reviews - twice every day.
Your rates get reviewed twice a day - morning and afternoon. We watch your compset, your pickup pace, and demand signals in your market. When the market moves, your rates move with it. You never leave a peak night priced like a slow Tuesday.
03
Distribution Management
OTA distribution, GDS, wholesalers, tour operators, channel optimization, and rate parity - all 14+ channels.
Most independents are live on 3–4 channels. We put you on 14+: major OTAs, GDS, wholesalers, and metasearch. More visibility, more booking sources - and we manage rate parity across all of them so you're never cheaper somewhere you don't want to be.
04
Commercial Management
Revenue, Sales, and Reputation - all three, one partner, one monthly fee.
No siloed vendors, no dropped handoffs between teams. Revenue strategy, corporate sales, and review management work in sync. One account manager coordinates everything and reports to you as a single operation.
05
Website & Direct Booking
High-converting hotel website, booking engine, and OTA commission savings compounding month after month.
We build a website that converts. Every booking through direct costs you zero commission - every shift away from Booking.com puts margin back in your pocket. We track the mix monthly and push it toward direct.
06
PMS Consulting & Migration
Right PMS selection, preferential pricing through Atica partnerships, and end-to-end migration with zero downtime.
Picking the wrong PMS is an expensive mistake - once to buy, again to replace. We've worked with every major system and we'll tell you straight which one fits your property and budget. Then we run the migration: no downtime, no data loss.
Get Started
See what your property is leaving on the table.
- 1Discovery call
- 2Onboarded in 14 days
- 3Revenue by day 60
Questions
What independent hotel owners ask us
We build and run the commercial engine a brand would normally provide:
- PMS and channel manager setup
- OTA listings
- Google Business Profile
- Daily revenue management
- Sales outreach
- Review management
About 21 days. In that time, we:
- Set up your PMS and channel manager
- Create and optimize your OTA listings
- Verify your Google Business Profile
- Put your rate strategy in place
- Launch your direct-booking website
Yes. Without one, you have to update rates and availability by hand on every booking site. That leads to overbookings, price mismatches and missed pricing changes. We set up and manage your channel manager as part of the service.
Most independent hotels are live on only 2-3 channels. We put you on many more, including:
- OTAs: Booking.com, Expedia, Agoda, Priceline, Airbnb and HotelTonight
- Metasearch: Google Hotels and TripAdvisor
- Wholesalers: Hotelbeds and WebBeds
You have advantages a brand doesn't:
- You can price more freely.
- You can list on channels many branded hotels can't use, such as Airbnb, HotelTonight and wholesalers.
- You keep the margin a brand would take in fees.
- We add the daily pricing, sales outreach, review management and direct bookings that make those advantages pay off.
Yes. We've worked with every major PMS and will tell you which one fits your property and budget. We pass on preferential pricing through our partnerships and run the migration end to end, with no downtime and no data loss.