Better reviews. Better rates.
Every 0.6-star improvement lets you raise ADR by 11%. We move your score - and your rate ceiling moves with it.
What's Included
Your score sets your rate ceiling. We raise both.
01
Online Reputation Management
Every platform tracked. One score moving in one direction - up.
Your score on Google, Booking.com, TripAdvisor, Expedia, and Agoda is checked every day. When a platform drifts, we know before you do. One monthly summary to ownership - nothing you have to chase.
02
Guest Review Monitoring
Your input. Your brand. A thoughtful response.
We respond to negative reviews using your inputs, keeping every reply aligned with your brand guidelines.
03
Review Response Management
Every review answered. Contextually written, not a template.
Every response is written in the context of the review posted - not a canned reply. We reference the specific complaint, match your property's tone, and respond in a way that signals quality to the next guest reading it.
04
Rating Improvement
We identify what's pulling your score down - and route operational fixes to your GM.
We read every review you've received, find the complaints that keep repeating, and send a fix request to your GM. A noise complaint that appears 14 times is not a review problem - it's a maintenance ticket we flag on your behalf.
05
Brand Perception
Consistent tone across every platform. Your voice, managed professionally.
Your responses shape how future guests see the property before they book. We write in a voice that matches your hotel - not a corporate script. Consistent and professional across every platform.
06
Reporting
Monthly score trend by platform - delivered to ownership.
Monthly report: score by platform, response rate, and what moved the needle. Sent directly to you. No login required, no dashboard to learn.
What a Response Looks Like
Not a template. Contextual replies.
"Room was dirty when we arrived. AC not working properly. Front desk was dismissive when we complained. Wouldn't stay again."
"Room was dirty when we arrived. AC not working properly. Front desk was dismissive…"
Inside the Product
Know what guests think, without reading every review
Atica vs. the review-management market
| ATICA | Other providers | ||
|---|---|---|---|
| Core Bundle | Provider A (Mid-Tier) | Provider B (Premium) | |
| Reputation & Review Management | |||
| Review Coverage | |||
| Brand.com & OTA platforms monitored and responded to | Brand + OTAs | 5 OTAs | 6 OTAs |
| AI-drafted, human-verified before publish | Yes | N/A | N/A |
| SEO-optimized review replies (keyword-aware for search visibility) | Yes | N/A | N/A |
| Guest Capture | |||
| Post-stay guest surveys | Yes | No | No |
| QR review routing at property | Smart Routing | Basic QR | No |
| Real-time negative review alerts to GM | Yes | N/A | N/A |
| Reporting & Strategy | |||
| Branded reporting cadence | Monthly | N/A | In-Depth |
| Rating forecast (3/6/9/12-month) | Yes | No | No |
| Negative review deep dive (1–2★ theming, legal flags) | Yes | No | Undisclosed |
| Dedicated specialist / 1:1 strategy calls | Yes | N/A | Elite Only |
| Growth Add-Ons | |||
| Direct-booking website | +$100/mo | Core | No |
| Paid ads / digital marketing | No | Yes | No |
| OTA payout reconciliation | +$69/mo | No | No |
| Virtual credit card (VCC) management | 20% Recovered | No | No |
| Pricing | |||
| Published monthly price (review/reputation tier) | $169/mo | Not Listed | $225/mo |
- Included
- Add-on / partial / undisclosed scope
- Not offered
- Not publicly disclosed
Get Started
See how much more your score could be earning.
- 1Discovery call
- 2Onboarded in 14 days
- 3Score moves in 90
Before You Sign
Questions owners ask us first
Google, Booking.com, Expedia, TripAdvisor and Agoda, plus your brand.com reviews where available. We monitor all of them daily and alert you right away when a low score comes in.
Yes. Every review, positive or negative, gets a reply written for that specific review.
No. Each reply is written for that specific review, mentions the guest's actual points, and matches your hotel's voice. After the first month, we share samples from your own property so you can judge for yourself.
Yes. Replying to negative reviews shows future guests you take problems seriously. Replying to positive reviews builds goodwill and shows the hotel is actively managed. OTAs also count your response rate when ranking hotels.
We file a dispute through the platform's official process and include proof from your PMS, such as no matching booking, dates or guest name. Removal is up to the platform, so we can't guarantee it. While the dispute is pending, we reply in a way that signals to readers the review may not be genuine.
We read all your reviews, find the complaints that keep coming up, and send them to your GM as fixes. A noise complaint that appears 14 times is a maintenance issue, not a review issue. Most hotels see their score start to move within about 90 days. Your monthly report shows score by platform, response rate and how you compare with competitors.
Yes. Research from Cornell University found that a one-point higher review score on a five-point scale lets a hotel raise its rates by about 11% without losing occupancy. Guests see your score before anything else.