Your hotel's sales team. Without the headcount.
We respond to every RFP within 4 business hours, prospect every local corporate account, and free your GM to focus on running the hotel.
What's Included
A full sales function. Seven disciplines. Every week.
01
Lead Management
No lead is ever lost.
Every call, email, and walk-in gets captured, logged, and followed up - no matter how it arrives. Nothing falls through the cracks. If a deal doesn't close, we record why. That data sharpens your pricing and wins the next one.
02
Timely RFP Submission
Speed wins deals. Ours is contractual.
Half of all group business goes to whoever responds first. We reply to every lead within 4 business hours, whether it comes in directly, through an RFP platform or from a brand portal. Written into your contract. Not a target - a commitment.
03
High Conversion
Strategy matched to lead intent - not spray and pray.
Not every lead gets the same response. A direct inquiry gets a call back within 4 hours. A group RFP gets a tailored proposal. A corporate account gets follow-up until they sign or pass. We know which lever to pull - and we pull it.
04
Access to Distribution Partners
We open the B2B market your hotel can't reach alone.
We contract with global wholesalers - Hotelbeds, WebBeds, GTA - that most independent hotels never access. International volume, corporate bedbanks, GDS. Set up once, filling rooms continuously. Your GM doesn't touch any of it.
05
Outreach
We hunt. We don't wait.
We find corporate accounts before they find you - construction projects, hospital systems, government travel, local businesses. We research, reach out, and open the conversation. You hear from us when there's a deal in play, not when there's nothing to show.
06
Sales Ops
The backbone - not a call center.
Once a deal closes, we handle everything after: group blocks, rate codes, GDS loading, contract admin, CC auth forms. Your front desk does nothing. The deal closes and the work runs itself.
07
Reporting
Full transparency on a fixed cadence.
Every Monday: a clear pipeline report - leads out, proposals in, accounts won. Fortnightly call with your team. Quarterly review for owners and investors. A live tracker shows every committed action and its status. No mystery, no chasing us for updates.
Inside the Product
Every lead, one live view.
Atica vs. other sales providers
| ATICA | Other sales providers | ||
|---|---|---|---|
| Standard | Premium | ||
| Sales Management | |||
| Sales Strategy & Market Development | |||
| Market opportunity & segment analysis | Weekly | Monthly | Weekly |
| Target account & business mix strategy | Weekly | Quarterly | Monthly |
| Local market & competitive analysis | Weekly | Monthly | Weekly |
| Lead Generation & Conversion | |||
| Lead generation & prospecting | Daily | Weekly | Daily |
| RFP / group block management | Daily | Weekly | Daily |
| Lead qualification & conversion (AI-powered, real-time response) | Yes | No | Limited |
| Pipeline & follow-up management | Daily | Weekly | Daily |
| Account Management & Business Development | |||
| Corporate account acquisition | Yes | Yes | Yes |
| Key account management & retention (real-time owner portal) | Yes | No | No |
| Client relationship development | Bi-Weekly | Monthly | Monthly |
| Account production review | Weekly | Monthly | Weekly |
| Sales Performance & Optimization | |||
| Sales performance & KPI tracking | Daily | Monthly | Daily |
| Pipeline & conversion analysis | Weekly | Monthly | Weekly |
| Sales activity & productivity management | Weekly | Monthly | Weekly |
| Market segment & account analysis (mystery shopping) | Quarterly | No | No |
| Group & Corporate Sales | |||
| Group & corporate business development | Yes | Yes | Yes |
| Group lead sourcing & conversion (AI-audited, triple-checked contracts) | Yes | No | No |
| Account-based sales strategy | Yes | Yes | Yes |
| Group production & pace analysis | Weekly | Monthly | Weekly |
- 1Discovery call
- 2Onboarded in 14 days
- 3Revenue by day 60
No contractual lock-in.No risk. Just results.
Before You Sign
Questions owners ask us first
Your GM fits sales in between check-ins, staffing and maintenance. When an RFP arrives during a busy morning, that business often goes to the hotel that replies first. Atica gives you a full sales team for one monthly fee, with no hiring, training or turnover.
- Responds to every RFP and inquiry.
- Contacts local businesses, hospitals and construction firms.
- Follows up on open proposals until they sign or pass.
- Negotiates local corporate rates (LNRs).
- Manages group business.
Fast, including evenings and weekends. Every lead from phone, email, RFP platforms or brand portals is captured and picked up quickly, so you stop losing business to whoever replies first.
Inbound RFP wins can come in the first month. Proactive outreach usually takes 60–90 days, because corporate travel managers have existing relationships and budget cycles.
Yes. We set up wholesale and B2B channels most single hotels can't reach on their own: Hotelbeds, WebBeds, Sabre GDS, Cvent and Lanyon, HRS and HotelPlanner. Once set up, they bring in bookings continuously.
No. We handle everything after the deal closes: group blocks in your PMS, rate codes, GDS loading, contracts, credit card authorizations and arrival notes.
You get a pipeline report every Monday showing leads contacted, proposals sent and accounts signed. You also get a call every two weeks, a quarterly review for owners and investors, and a live tracker of every action we've committed to. Between those, your team is available anytime by phone or on WhatsApp.
No. Our service is month to month, with a 30-day notice period and no lock-in.